No Plan. No Progress.
Why a Proper Strategy Matters When Selling Your Home.
You listed your home. The photos were taken. The For Sale board went up. The property went live on the portals. And now… what? If you’re feeling like your sale has stalled – and no one seems to be offering much in the way of ideas or direction – it might be time to ask a bigger question: Was there ever a real plan?
1. Listing a Property Is Not the Same as Selling One
Many sellers are surprised to learn how little some agents do beyond launching the property. Once the photos are uploaded and the price is agreed, the effort stops. The result? Viewings drop off, feedback is vague or inconsistent, and you’re left wondering if anything’s actually happening at all.
✅ A strong start is just the beginning
✅ A sale needs strategy, energy and adaptability
✅ Without it, even the best homes lose momentum
2. A Plan Isn’t Just a Price – It’s a Process
At Martyn Russell, we build a strategy before anything goes live. That includes: Pre-launch previews to our buyer database. Increasing exposure through targeted Facebook ads. Working with sellers to understand what makes the home special. Planning the rollout of photos, video and portal content. Agreeing when and how to adjust based on early feedback. It’s a process designed to attract attention and build demand – not just hope someone clicks.
✅ Our “Heads Up” alerts reach serious buyers before launch
✅ Bespoke video tours help homes stand out
✅ Weekly check-ins make sure we’re always evolving the plan
3. If Your Agent Doesn’t Have a Plan – You’re Allowed to Find One That Does
You’re not locked into waiting forever. If you feel like your sale has no clear direction, we can help you review what’s already been done and where the gaps are. Even if you’re not ready to switch agents, we’re happy to offer an honest second opinion.
✅ We’ll review your current listing, marketing and messaging
✅ Give you clarity on what’s missing and how to improve it
✅ And if you decide to switch, we’ll make the process smooth and simple
Selling your home is one of the biggest moves you’ll make – and it deserves more than a passive “wait and see” approach.
📞 Book a call with Alex and he’ll walk you through what a proper sales strategy looks like – so you can get things moving again with purpose.
Frequently Asked Questions
Q: What should a proper selling plan include?
A: Pre-launch marketing, target audience insight, buyer matching, listing strategy, weekly reviews and a clear approach to feedback and adjustments.
Q: What if I haven’t had viewings in weeks?
A: That’s usually a sign the listing or strategy needs refreshing. We’ll help you diagnose where the drop-off has happened and how to get interest going again.
Q: Do you take over properties mid-sale?
A: Yes – we work with sellers who are already listed and feeling stuck. Most agency contracts include a notice period, and we’ll help you manage the switch.
Q: Will you be honest even if I’m not ready to move over?
A: Always. We’re happy to offer a second opinion, even if it’s just for your own peace of mind.