What to Do If Your Home Isn’t Generating Any Interest
According to reports, it takes an average of about 100 days to sell a property in the UK. We all dream of having the most stress-free and fast sale, but what do you do if your home is not generating interest at all?
The cause is rarely just the market. Several factors may contribute to the slow movement of your property: super high pricing, an inefficient agent, not enough advantageous pictures, or poor marketing. We have the answers you need to reignite interest. The expertise of our pride is here to guide you.
1. Change Your Marketing Strategy (Go Beyond the Norm)
If your property is not generating interest, your current marketing approach could be ineffective. While traditional marketing is great, sometimes you have to look outside the box for creative ideas for certain properties.
Go Visual: Use video tours and 3D rendering to sell the flow of your home.
Write Better: Craft great descriptions that highlight the lifestyle, not just the features.
Be Forward Thinking: Utilise social media sites for targeted promotion that portals miss.
2. Change Your Photos (First Impressions Matter)
People are often moved to act by what they see. If you are not generating interest, it might be because your pictures are not showing your home in the best light.
The Psychological Edge: Engage the services of a professional photographer and watch interest soar. Better looking options are psychologically more appealing.
Prepare: Always declutter and present your property in the best light using staging techniques before the photoshoot.
3. Work Your Property Into Search Tags
There are specific tags buyers use when searching for a property to buy. You will be doing yourself a world of good if you utilise these tags when you post your property.
Keywords: Use relevant keywords on portals, hashtags on social media, and tags on YouTube videos to help the right people find your home.
4. You Have a Lackadaisical Agent (The Accountability Check)
No one would show interest in your property if your agent is not putting the work in. If you are not satisfied, chances are that many others won’t be either!
Evaluate: Do periodic checks. You can ask a friend to pretend to be an interested buyer so you can properly evaluate how your agent treats practical situations.
Demand Action: A good agent should have a proven track record of success and be actively communicating a forward thinking strategy to you weekly.
5. The Market (And How to Beat a Slow One)
If the current housing market is not buoyant, you need a fantastic agent to make up for it.
The Agent Difference: A great agent can generate interest when there is not much about, by using the correct marketing and working hard. Ask your agent about the current market and what can be done to get around a slow one.
Other factors that you may need to work on to help heighten interest in your property include: decluttering, staging, and possibly redecorating to present a clean, neutral canvas.
If you are concerned about the interest your property is receiving, let us provide a free, no-obligation second opinion on your current marketing strategy.