Sell Faster. Sell Smarter. Here’s How.
Selling your home isn’t about luck - it’s about having the right strategy. At Martyn Russell, we follow a proven 6-step plan to get you sold faster, with stronger offers and less stress. Scroll down to read about or watch the short videos to see how we help you move smarter and with more confidence every step of the way.
🏡 How We Help You Sell Faster, Smarter & for the Best Price: The Martyn Russell 6-Step Blueprint.
Each step includes a short video (1–2 mins) so you can see exactly how it works.
✅ Step 1: Let’s Get You Sale-Ready
Laying the legal and visual foundations for a smoother sale.
We start by getting all the legal work done upfront and advise on home-prep for maximum appeal:
✅ Instruct solicitors early so legal forms and ID checks are done up front
✅ We order buyer searches at no cost to you — saving weeks later on
✅ We give you tips to boost your home’s appeal and shoot pro photos, video tours & drone shots
💡 The goal: avoid delays, stand out visually, and make a killer first impression.
🚀 Step 2: Build The Buzz Before You List
Creating demand before you hit the portals.
While most agents wait for Rightmove to work its magic, we take a smarter route:
✅ Launch to our private buyer database first - tracked by clicks and interest
✅ Targeted social campaigns with Facebook and posts to Instagram, TikTok & YouTube
✅ Build anticipation to increase urgency before the public listing goes live
🧠 This is your secret weapon to spark early offers and control negotiation from a position of strength.
🎯 Step 3: Strategic Pricing That Works
✅ Strategy 1: Pre-Portal Market Testing - Launch with our buyer database before going live on portals.
- Start with a test price (e.g. £500,000) to our database of buyers to gauge interest
- Monitor response and feedback
- If needed (after 1-2 weeks), before main launch to the portals pivot fast to more competitive price (e.g. £475,000) to boost competition and urgency
- Avoid the trap of going stale or needing public price drops later
✅ Strategy 2: Use a Flexible Pricing Band to Attract More Buyers and Stay Adaptable.
- Launch with a list price (e.g. £360,000) and state "Inviting offers between £360,000 and £380,000"
- Encourages upward bidding while setting a realistic floor
- If interest is low after 1-2 weeks, simply remove the offer range
- Revert to a guide price of £360,000 - now appealing to buyers searching from £350k+
- We do our upmost to avoid reductions to maintain a strong position for negotiations.
✅ Strategy 3 – Precision-Priced to Drive Demand
- Pick a sharp, competitive price based on local sold data and current stock.
- Designed to generate high viewing levels and strong early momentum
- More viewings mean more potential offers
- With multiple offers, we can drive the price up to the maximum the market will pay
Which strategy are you drawn to? Lets discuss.
📈 We monitor buyer behaviour and adjust in real-time - not months down the line.
💥 Step 4: Turning Viewings Into Offers
We don’t just show homes - we present them to sell.
Every viewing is pre-qualified and guided by us, not left to chance
✅We provide honest feedback after every viewing - giving you full transparency and keeping you in control throughout the process
✅We track every conversation to keep momentum moving
💬 It’s not just about footfall - it’s about converting interest into real offers.
🔐 Step 5: Locking in the Best Offer
Negotiation and sales progression that protects your price - and your sanity.
Here’s how we get the deal over the line:
✅ Buyer finances verified before we even negotiate
✅ Push every offer to the absolute max - no money left on the table
✅ Our dedicated team manages every legal step and provides full transparency for your peace of mind
🧲 Our fall-through rate is 9%. The industry average is 30%. That’s not luck - it’s the blueprint we follow
🥂 Step 6: Completion Day - Let’s Celebrate!
The handover moment done right.
✅ You hand over the keys at our office
✅ We hand you a bottle of bubbly
✅ You move on to your next chapter...
🎉 You didn’t just sell - you sold smarter, with more peace of mind, control, and confidence every step of the way.
⟳ Back to Your Market Appraisal
🌟 Ready to move forward?
Return to your Market Appraisal tab and click the PROCEED button.
If you have any questions, feel free to drop me a message. We're with you every step of the way.