Sell Faster. Sell Smarter. Here’s How.
Selling your home isn’t about luck — it’s about having the right strategy. At Martyn Russell, we follow a proven 6-step plan to get you sold faster, with stronger offers and less stress. Scroll down or watch the short videos to see how we help you move smarter, with more confidence every step of the way.
🏡 How We Help You Sell Faster, Smarter & for the Best Price: Our Proven 6-Step Plan
Selling your home isn’t just about finding a buyer - it’s about maximising the outcome. At Martyn Russell, we’ve created a simple but powerful 6-step process to get you the best result, without the stress.
Each step includes a short video (1–2 mins) so you can see exactly how it works.
✅ Step 1: Let’s Get You Sale-Ready
Laying the legal and visual foundations for a smoother sale.
We start by getting all the legal admin and presentation sorted before launch:
✅ Instruct solicitors early so legal forms and ID checks are done up front
✅ We order buyer searches at no cost to you — saving 6–8 weeks later
✅ We give you tips to boost your home’s appeal and shoot pro photos, video tours & drone shots
💡 The goal: avoid delays, stand out visually, and make a killer first impression.
🚀 Step 2: Build Buzz Before You List
Creating demand before you hit the portals.
While most agents wait for Rightmove to work its magic, we take a smarter route:
✅ Launch to our private buyer database first — tracked by clicks and interest
✅ Targeted social campaigns across Facebook, Instagram, TikTok & YouTube
✅ Build anticipation to increase urgency before the public listing goes live
🧠 This is your secret weapon to spark early offers and control negotiation from a position of strength.
🎯 Step 3: Strategic Pricing That Works
Test the market, then pivot if needed to create competition.
We don’t guess your asking price. We launch smart:
✅ Start at a test level (e.g. £400k) with qualified buyers
✅ If feedback signals a change, we pivot quickly (e.g. £390k) to spark a bidding environment
✅ This help avoids stale listings, overpricing traps, and price reductions later
📈 We monitor buyer behaviour and adjust in real-time — not months down the line.
💥 Step 4: Turning Viewings Into Offers
We don’t just show homes - we present them to sell.
Every viewing is pre-qualified and guided by us, not left to chance
✅We provide honest feedback after every viewing - giving you full transparency and keeping you in control throughout the process
✅We track every conversation to keep momentum moving
💬 It’s not about footfall - it’s about converting interest into real offers.
🔐 Step 5: Locking in the Best Offer
Negotiation and sales progression that protects your price - and your sanity.
Here’s how we get the deal over the line:
✅ buyer finances before we even negotiate
✅ Push every offer to the absolute ceiling — no money left on the table
✅ Our dedicated team (Amelia from CompleteASAP + your personal portal) manages every legal step
🧲 Our fall-through rate is 9%. The industry average is 30%. That’s not luck - it’s process.
🥂 Step 6: Completion Day - Let’s Celebrate!
The handover moment done right.
✅You hand over the keys at our office
✅We hand you a bottle of bubbly
✅You move on to your next chapter...
🎉 You didn’t just sell — you sold smarter. With peace of mind, more control, and confidence every step of the way.
⟳ Back to Your Market Appraisal
🌟 Ready to move forward?
Return to your Market Appraisal tab and click the PROCEED button — or click here to go back now.
If you have any questions, feel free to drop me a message. We're with you every step of the way.