Outdated Marketing Could Be Costing You Buyers

Outdated Marketing Could Be Costing You Buyers

Here’s How to Fix It

Marketing is more than a Rightmove listing. If your home isn’t being seen in the best light, you could be missing the right buyers entirely. Let’s fix that.

1. Passive Listings Don’t Get Active Results
Buyers scroll fast – your listing needs to stop them.

✅ What’s Gone Stale:
Overexposed, poorly lit photos
Dry, robotic property descriptions
No video, drone work, or social reach

2. Modern Marketing = More Offers
We use a multi-channel strategy designed to get people talking before the portals do.

✅ Our Tools:
Landscape and portrait drone footage
Social-first video reels + database alerts
Agent-led tours that bring the home to life

3. It’s Not Just What You List – It’s How You Launch
If your property hasn’t had regular updates, marketing tweaks, or clear direction from your agent, it’s easy to feel like you're losing control of the process. Sellers tell us this all the time.

✅ This Is Where You Regain Control:
Weekly check-ins to talk results, feedback, and the next play. Flexibility to pivot your strategy fast, not wait for months. Marketing that adapts to what buyers are actually responding to.

Don’t Let Dated Marketing Stall Your Sale
Your home deserves better. Let us show you how fresh, strategic promotion can change the game.

Frequently Asked Questions
1. What does “modern marketing” really mean in property?
It means using video, drone, reels, database targeting, and social storytelling – not just a Rightmove listing. It's proactive exposure to the right people.

2. Can outdated photos really affect interest?
Absolutely. Dark, cluttered, or poorly angled shots can kill interest instantly. We shoot with a modern lens and edit to highlight your home’s true potential.

3. What platforms do you advertise on beyond portals?
We use Instagram, Facebook, YouTube, and our CRM to push your home to motivated buyers before portals even see it.

4. How quickly can we update the marketing?
Usually within days. Once we plan the relaunch, we can shoot, edit, and publish new content quickly to get your property back in front of the right eyes.


Get in touch with us

Selling your home isn’t about luck - it’s about having the right strategy. At Martyn Russell, we follow a proven 6-step plan to get you sold faster, with stronger offers and less stress. Scroll down to read about or watch the short videos to see how we help you move smarter and with more confidence every step of the way.

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Here’s Why Your Home Might Not Be Selling