Why Some Homes Sell in Days (And Others Sit on the Market for Months)
Before listing your home, it’s crucial to understand the factors that separate a quick sale from a slow one.
Why Some Homes Sell in Days (And Others Sit on the Market for Months)Have you ever wondered why some properties fly off the market while others seem to linger for months? It’s not just luck, it comes down to smart pricing, strong presentation, and strategic marketing. Before listing your home, it’s crucial to understand the factors that separate a quick sale from a slow one.
1. Pricing: The Deal Maker (or Breaker)
Overpricing is one of the most common reasons homes remain unsold. Today’s buyers are well-informed, they browse online listings, compare properties, and quickly recognise when something is priced too high. Conversely, under-pricing could mean missing out on thousands of pounds.
✔ What Works:
- Smart pricing from day one – Setting a competitive, data-backed price helps attract serious buyers immediately.
- Pre-market testing – At Martyn Russell, we use our AI-powered Heads Up Alerts to gauge buyer interest before launching on Rightmove, ensuring your asking price is spot on.
2. First Impressions Matter More Than You Think
Buyers often decide whether they like a property within seconds of seeing it. If your home doesn’t create a strong first impression, you may lose their interest before they even set foot inside.
✔ What Works:
- Kerb appeal counts – A neat front garden, fresh paintwork, and sparkling windows make a powerful impact.
- Bespoke video tours and drone footage – While photos are essential, engaging videos and aerial views help buyers emotionally connect with your home in advance.
3. Marketing: More Than Just a Rightmove Listing
If your estate agent’s entire strategy is simply “stick it on Rightmove and wait”, you could be missing out on a large pool of potential buyers.
✔ What Works:
- Targeted social media campaigns – Facebook and Instagram ads place your property in front of active, local buyers.
- Exclusive Buyer Alerts – We notify our engaged database before your home even appears on property portals, creating early demand.
- High-quality presentation – Professional descriptions, compelling headlines, and strategic keywords help your listing stand out.
4. Viewings: Make Every One Count
A home that feels empty or overly personalised can deter buyers. Creating the right atmosphere during viewings is vital.
✔ What Works:
- Decluttering and staging – A clean, neutral space allows buyers to imagine themselves living there.
- Good lighting – Open the curtains, switch on warm lighting, and ensure every room feels bright and inviting.
- Flexibility with viewing times – The easier it is for buyers to view your home, the more likely you are to find the right one quickly.
5. Negotiation: Know the Market, Know Your Options
Some sellers hold out for “just one more offer” and end up reducing their asking price later. Others accept too quickly, without assessing the buyer’s position.
✔ What Works:
- Evaluating offers beyond price – A cash buyer or someone without a chain can be more valuable than a slightly higher offer with complications.
- Creating competition – Early interest can spark multiple offers, giving you more negotiating power.
- Knowing when to say yes – Sometimes, the first offer is the best. Understanding current market conditions helps you make a confident decision.
Selling Fast Starts with the Right Strategy
Homes that sell quickly are usually priced correctly, presented beautifully, and marketed to the right audience from day one. If you're aiming for a fast, profitable sale, let's chat about a tailored strategy that suits your property and your goals.
Frequently Asked Questions
1. What is the biggest reason homes stay on the market for too long?
Overpricing is one of the main culprits. Buyers are savvy and will skip over properties that don’t match the current market value.
2. How important is first impression when selling a home?
Extremely. Buyers often decide whether they like a property within the first few seconds. Strong kerb appeal and presentation can make all the difference.
3. Is listing on Rightmove enough to sell my home quickly?
Not always. A multi-channel marketing approach including social media ads, video tours and exclusive alerts can significantly increase exposure and demand.
4. How can I make the most of every viewing?
Ensure your home is clean, well-lit and free of clutter. Create a welcoming atmosphere and allow for flexible viewing times to attract more serious buyers.