Thinking Of Selling? Here’s How We Do Things Differently
If you’ve ever invited more than one estate agent over for a valuation, you’ll know the routine.
If you’ve ever invited more than one estate agent over for a valuation, you’ll know the routine. Most say the same things:
“We’re local”
“We’re experienced”
“We’re committed to getting you the best price”
Which is fine. But what really matters is how they’re actually going to sell your home — and whether that plan gives you an edge.
Here’s how we do things differently at Martyn Russell, and why it consistently gets better results for sellers like you.
1. We start before the portals do
Before we even think about Rightmove or Zoopla, we reach out to our registered buyers. These are people already looking in your area, price bracket, and property type.
This gives us a chance to:
Test the price
Gather early interest
Create urgency before launch
It’s like having a soft launch, with warm buyers already lined up — and that can make all the difference in getting strong offers quickly.
2. Agent-led viewings that tell a story
We don’t outsource viewings to part-time staff or weekend cover. Your home deserves more than that.
Every viewing is led by someone who:
Knows your home inside out
Understands what buyers are looking for
Can highlight things that don’t show up on a floorplan
We don’t just show rooms — we sell the lifestyle. That might mean pointing out the evening light in the garden, the short walk to the park, or the way the kitchen opens up during family gatherings.
These little things make big differences.
3. Social-first marketing, not just a Rightmove listing
Yes, we list on all the big portals — but we don’t stop there. We create buzz through:
Instagram and Facebook reels
Short-form video walkthroughs
Email campaigns to engaged local buyers
Community-led storytelling
Your buyer might not be refreshing Rightmove — but they’re probably on Instagram at 9pm. We make sure your home shows up where it counts.
4. Drone media that brings your home and the area to life
We don’t just take photos from the corner of the room. We use drone media to elevate the entire presentation.
That includes:
Aerial photography to show layout, garden size, and plot position
Video footage that highlights the surrounding area — schools, green space, street setting, and walkability
Wide, cinematic angles that stop people scrolling
We’re not just selling the house — we’re showing buyers what it’s like to live there.
5. A family-run approach with more time for your home
Martyn Russell is independent, family-run, and focused on doing the job properly. We don’t take on dozens of listings and spread ourselves thin.
That means:
More time spent on strategy
Weekly communication as standard
A dedicated point of contact from start to finish
You’re not just a file on a desk — and we never forget that.
Why It Works
We know that selling your home isn’t just about bricks and mortar. It’s about timing, trust, and doing the little things right.
When you combine strong marketing with care, consistency, and smart strategy — you get better offers, more confidence, and a smoother move.
FAQ
Q: Do you still use Rightmove and Zoopla?
Yes, but they’re just one part of the strategy. Our results come from layering multiple channels — especially social and database.
Q: Can I be involved in the listing process?
Of course. We’ll guide you, but your insight is valuable. You know your home better than anyone.
Q: What if I’ve already had my home on the market with another agent?
We often take over “stuck” listings. A fresh strategy and marketing revamp can make all the difference.