Should You Accept the First Offer? Here’s What Most Sellers Get Wrong
Here’s what you need to know to make the right decision with confidence.
Should You Accept the First Offer? Here’s What Most Sellers Get WrongYou’ve just listed your home and the first offer comes in—do you accept it or wait for something better? Many sellers believe holding out is the best move, but that first offer might actually be your strongest. Here’s what you need to know to make the right decision with confidence.
1. The First Offer Myth: Why Waiting Isn’t Always Better
There’s a common misconception that the first offer is merely a starting point and that stronger offers are just around the corner. In reality:
- Serious buyers act fast – Motivated buyers have been actively searching and are ready to move quickly.
- Waiting can backfire – The longer your property remains on the market, the less desirable it appears to new buyers.
- First offers often come from the most motivated buyers – These individuals are serious, informed, and ready to proceed. Their urgency can work in your favour.
2. Market Momentum: Timing Is Everything
Your property gains the most attention in the first two weeks after listing. If you receive a strong offer during this critical window, it deserves serious consideration.
- The ‘New Listing’ Effect – Your home is fresh, exciting, and getting the most exposure.
- Buyer competition – Early interest suggests strong demand, which can increase your leverage.
- Avoiding price reductions – Properties that don’t sell quickly often require a price drop later on to attract fresh attention.
3. How to Assess the First Offer Like a Pro
Not all offers are equal. Evaluating an offer properly involves more than just looking at the price.
- Buyer position – Are they chain-free? First-time buyers? In a long chain?
- Financial strength – Do they have a mortgage agreement in principle or proof of funds?
- Conditions and flexibility – Are they requesting contingencies or delays that might complicate the sale?
At Martyn Russell, we help sellers assess offers holistically—balancing speed, certainty, and price to find the best path forward.
4. Negotiation Strategy: When to Push Back and When to Accept
Declining an offer outright can be a gamble, but accepting too quickly can also be a missed opportunity. The key is strategic negotiation:
- Counteroffer with purpose – If the offer is close but not ideal, respond with a well-considered counter.
- Create competition – If there’s multiple interest, use that to generate a competitive bidding environment.
- Know when to say yes – A strong offer from a well-positioned buyer can be worth more than waiting for a slightly higher figure with added risks.
5. The Cost of Holding Out
Many sellers reject early offers expecting something better—but often this leads to regret. Holding out can result in:
- Fewer viewings over time – Your property loses visibility as new listings push it down the search results.
- Buyer doubt – A long time on the market makes buyers wonder what’s wrong.
- Lower final sale price – Homes that linger often sell for less, after price reductions and dwindling interest.
6. The Martyn Russell Approach: Data-Driven Decision Making
We take the guesswork out of selling. Using real-time market insights, buyer trends, and comparable sales data, we help you:
- Understand the true market value of your home
- Navigate negotiations with expert advice
- Make confident, informed decisions based on facts—not assumptions
7. Thinking of Selling? Let’s Talk Offers
If you're preparing to sell and want to make smart choices from day one, we’re here to help. Don’t risk missing out on a great opportunity or waiting too long for an unrealistic offer.
Let’s chat about the right strategy to get your home sold at the best price, with the least amount of stress.
Frequently Asked Questions
1. Is the first offer usually the best one?
Not always - but quite often, yes. The first offer usually comes from a motivated buyer who’s been actively searching and is ready to proceed. It’s worth considering seriously, especially if it aligns with your expectations.
2. What should I look at beyond the price when assessing an offer?
Look at the buyer’s situation. Are they chain-free or a first-time buyer? Do they have a mortgage agreement in principle or proof of funds? Their financial position and flexibility can be just as important as the amount offered.
3. What happens if I reject the first offer and nothing better comes along?
You may find that viewings slow down and buyer interest fades. Properties that sit on the market for too long can lose momentum and end up selling for less than they might have early on.
4. Is it always worth negotiating on the first offer?
Not necessarily. If the offer is strong and the buyer is in a good position, it might be best to accept and avoid drawn-out negotiations. However, if there’s room for improvement, a well-strategised counteroffer could secure you a better result.