5 Questions Most Sellers Forget To Ask At A Valuation (But Should)
“What do you think it’s worth?”
When you're selling your home, the first thing most people ask is:
“What do you think it’s worth?”
And while that’s an important question, it’s far from the only one that matters.
A valuation isn’t just about the number – it’s your opportunity to find out how each agent will actually help you achieve the best possible result. Sadly, most sellers focus on price, not process – and that can cost you time, money, and momentum.
So here are five powerful questions you should ask at your valuation – and why they matter.
1. How will you create competition for my home?
More competition usually means better offers – but it doesn’t happen by accident.
Ask this:
“How will you generate serious interest in my home when it launches?”
Look for answers that include:
A pre-market plan
Emailing registered buyers to gauge early interest
Professional photography and video
Local marketing and social media campaigns
If they can’t explain how they’ll create urgency, they probably won’t.
2. What happens if we don’t get offers quickly?
Some homes sell fast. Some don’t. What matters is how your agent responds when things slow down.
Ask this:
“If we don’t get the right interest in the first couple of weeks, what’s your plan?”
You want an agent who will:
Provide regular updates (weekly – not just “when there’s news”)
Review photos, pricing, and market conditions
Adjust the strategy where needed
Silence is not a strategy. You want a proactive plan B.
3. Who will be showing buyers around?
Viewings are make-or-break, and the person conducting them plays a huge role.
Ask this:
“Will the same person who valued the home be doing the viewings?”
Ideally, the answer is yes. If not, ask how thoroughly the viewing agent will be briefed.
Look for:
Confidence in answering buyer questions
Knowledge of your home’s selling points
Experience handling objections and offers
You only get one chance to make a first impression.
4. What’s your plan before going live online?
Rightmove and Zoopla are just part of the picture. Momentum starts before your home goes public.
Ask this:
“What do you do in the run-up to launch?”
Strong answers include:
Contacting registered buyers to test price and build anticipation
Teaser content on social media
Drone or lifestyle photography to elevate the listing
A staggered launch approach
Pre-launch marketing isn’t a luxury – it’s where many of the best sales begin.
5. How do you qualify buyers?
Time-wasters and unprepared buyers can derail your sale.
Ask this:
“What checks do you carry out before booking viewings or accepting offers?”
Look for agents who:
Ask for proof of deposit or an Agreement in Principle
Confirm chain status and timelines
Request broker and solicitor details at offer stage
Buyer qualification should be routine – not reactive.
Why These Questions Matter
Many people choose their agent based on personality or price. But while gut feel matters, the right process is what gets results.
Asking better questions helps you:
Spot red flags early
Compare agents properly
Make a confident, informed decision
Don’t waste your valuation appointment – use it wisely.
FAQ
Q: Should I ask about fees at the valuation?
Yes – but only after you know what’s included. A cheap fee with poor marketing can cost you far more in the long run.
Q: How long should a valuation take?
Roughly 45–60 minutes if done thoroughly. Don’t rush it.
Q: Do all agents qualify buyers?
Not always. Make sure they do – or you risk wasting time on unproceedable offers.
Final Word
The agent you choose will shape your entire selling experience. Make your valuation count – ask the questions that reveal how they actually work. A great price is only part of the story. The right plan is what gets your home sold smoothly, quickly, and for maximum value.